For Gay Lea Foods we developed a campaign that to give back, literally, to 1,400 lucky people across the GTA. We gave them everything they need to not only bake something delicious for themselves but also for someone who they feel could use something to smile about – and who didn’t need that in 2020?
The campaign was about fostering connectivity and experiencing the joy of giving more than anything else. We to encourage people to not only bake for themselves but also for others. There is no greater joy in life than making someone else happy. We equally prioritized honouring frontline mental health and grocery workers for their on-going service.
Deeply rooted in its original mandate to build a better future for farmers and their communities while delivering quality dairy and food products to people across Canada, We were proud to help Gay Lea Foods, through #BakeItForward to inspire those across the GTA and beyond to deliver joy through baking during this unusually difficult time.
Not only was it great to give back, but this program also won Gold at the Canadian Marketing Awards in the Special Award: Canada Post Integrated Marketing Award category!