I was able to create an activation for Cadbury, Oreo, and Ritz at Canada House during the 2024 Paris Olympics—because if you're going to celebrate Gold Medal Moments, you might as well do it right. 🥇
The goal? Capture the magic of the Games, from podium-worthy highs to the moments that stick with you long after the torch goes out.
Fans got up close with Team Canada, designed their own player cards, and left with their favorite snacks—fuel for keeping that Olympic spirit alive.
From idea to execution, it was one hell of a ride. Wouldn’t have it any other way.