I had to develop this program from the ground up. From the branding to in-store to the experience. Mondelez Canada, Universal Music Canada, and CAMH—one part snacks, one part music, and a whole lot of heart. The mission? Make some noise with Gen Z and spark real conversations about youth mental health. Enter: Snack to the Beat.
Johnny Orlando kicked things off with a tour of CAMH, getting a firsthand look at the incredible work being done to support young people. Then, under the glow of the Universal Music Canada stage lights, he delivered an intimate performance for contest winners—a night of music, stories, and the kind of honest conversations that actually matter.
The room was buzzing—VIP meet & greets, autographs, photo ops, and more Chips Ahoy, Sour Patch Kids, Cadbury, and Crispers snacks than anyone knew what to do with.
I am proud to have lead the creative team that brought this to life. Proud of the impact. Because when music, purpose, and a little sugar collide, good things tend to happen.