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Air Canada’s leisure carrier, Rouge, was struggling with consumer brand perception with a lot of myths and misconceptions about the offering.
To dispel these myths, We brought to life a 10-day immersive and interactive pop-up experience that showcased brand benefits in a fun and super shareable way. Located in the high-traffic, target-rich Eaton Centre in downtown Toronto, we launched with a media and influencer event featuring up and coming (and aptly named) DJ and production duo, Flight School. We drove traffic with earned media outreach and an influencer strategy, in addition to driving ongoing social chatter with a #flyrougecontest on-site where a pair of roundtrip tickets were given away each day.
10.5K attendees
1.4MM consumer impressions
10MM impressions