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To continue building equity for BIZ, we created the Bumble BIZZ One Connection co-working space in Toronto. The activation was a safe networking environment by day and a cocktail bar by night. We launched with a star-studded panel including Jessica Mulroney and Tessa Virtue who talked about the importance of women supporting women in the workplace.
The client’s wildest expectations were exceeded, with the various campaign components generating strong consumer engagement, along with earned media and social coverage.