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As Creative Director for Canadian Tire Jumpstart’s digital and social agency of record, I am ultimately responsible for everything from digital and social strategy, content creation, community management to paid digital and social media. My team pulled out all the stops to maximize engagement across different media and channels, using paid social to target key audiences that were identified as having similar interests, such as youth and sport. With a very limited budget, we shot photos, created illustrations and found ways to deliver messaging in ways that were exciting and new to Canadian Tire Jumpstart.