How we shared S'more love in three steps...
Step One: Pre-Activation
Families and kids at Tim Hortons camps are asked to bring the address of someone that they want to share S’mores with.
Step Two: Kit Assembly
Capture video and photo content at the camp’s evening program - kids enjoying their own S’mores and assembling their S’mores kit. Kids will create a letter, a box wrap and include a photo of themselves.
Step Three: S’more Love Delivered
We send the kits to their recipients, across the country.
Finally, deliver the content via social media to share S'more love and increase awareness and opportunities to enjoy this unifying treat.