With the success of the launch of Nordstrom’s mainline Toronto stores, my team was selected to introduce its new Nordstrom Rack discount outlets to the local marketplace. But with two stores opening a month apart at different ends of the city, it was critical that the program have longevity and mobility to drive customers to both locations.
We created an eight-week guerilla program that trafficked target-rich areas of the city with a fully branded mobile truck that opened up to an interactive consumer experience.
The truck acted as a rolling billboard for the brand, showcasing the great finds (and prices) consumers would find in store. It was a truly breakthrough way of creating memorable, brand-building interactive experiences for consumers and oh-so-crucial influencers.
