To introduce and expose the brand to a wide range of consumers and create earned media coverage opportunities, Reese popped up at the Toronto Light Festival. TLF is a visual journey and imaginative cerebral adventure designed to entertain and inspire. During the cold, dark days of winter when there is not a lot of movement in the city, Toronto’s residents experienced one of the largest open-air lighting galleries in North America at the Distillery Historic District from January 18th - March 3rd. The event exhibited the creativity of local & international light artists.
Reese’s Pieces Peanut was the first candy brand to activate at the festival with a uniquely RPP light installation. It created the perfect experience for peanut lovers and Reese fans to come together to celebrate the brand’s newest addition.
