In order to stand apart in a saturated market place, we focused on creating an emotional connection to provide a positive consumer experience, bringing to life the feelings of well-being. To help drive traffic and provide a lasting impression. Beyond the booth design, the idea was to curate a number of activities to intrigue attendees, including a custom “Juice Shot” activation with a quiz to determine which flavour would “cure” them of their trade show ailments, an Apothecary with custom branded Essential Oil Rollers and sommelier/chef-led elevating tastings experiences. The booth design had to be modular enough to allow for customization depending on the activation, as well as have the capability of being easily shipped as we activated across North America, Mexico, and Brazil.
