Chipits

CHIPITS Bake Bar was a 10 day pop up bakeshop, its grand opening taking place on National Chocolate Day. Families were welcomed to make their own cookie creations using the array of CHIPITS baking chips. This included the newest flavour, CHIPITS Sea Salt Caramel chips.

To generate awareness, interest in, and excitement about the CHIPITS Bake Bar a media preview was held, event listings were posted, a Facebook Event Page was created, and targeted Facebook ads drove to the page.